Oxygen Wellness & Physical Therapy

UX Audit

Before making any design changes, I took time to fully understand what already existed. This meant reviewing the current site, identifying what was working, what wasn’t, and why it had been set up that way.

I also focused on gaining a clear understanding of the business, its services, and any technical or operational constraints. It would have been easy to jump straight into making the site look better, but the goal was to ensure that every design decision had a clear purpose.

UX Audit – FigJam

Homepage Breakdown & User Flow

I started by closely reviewing the existing homepage, annotating key areas to identify what was and wasn’t working. While it was clear the experience had issues at a glance, I wanted to go deeper and document why those issues existed.

At the same time, I made an effort to understand Clint’s original vision for the site — what he was trying to communicate. Rather than replacing his ideas entirely, my goal was to refine and elevate them.

Since the homepage acts as the main entry point to the rest of the site, I also mapped out a user flow to understand how users were being guided through content and services. This helped evaluate whether the structure was prioritizing the right paths for potential clients and prospects, and later served as a reference when comparing the before and after experience. It also surfaced smaller details, raised questions about the business, and highlighted opportunities for improvement early on.

Sitemap & Information Architecture

After reviewing the homepage, I mapped out the full site structure to better understand how all pages connected and how content was organized. This helped identify opportunities to simplify the experience — highlighting redundant pages, gaps in content, and areas where the structure could be improved. While exploring potential changes, I also considered SEO impact to ensure valuable content wasn’t lost.

Creating a sitemap made it easier for both myself and the client to view the website as a whole and make more informed decisions about what should stay, be refined, or be removed.

Accessability Issues

As part of the audit, I made sure to evaluate not just visual issues, but overall accessibility and usability.

Key findings included:

• Links did not clearly communicate their destination

• Navigation structure was overly complex and difficult to move through

• Interactive elements were inconsistent, making it unclear what was clickable (no defined design system)

• Use of vague language such as “click here”

• Missing or ineffective alt text on images

• Color contrast generally passed, with the exception of yellow on teal

📝 Recap

After compiling notes and annotations, I created a concise summary of key findings and shared it with the client for feedback directly in FigJam. This collaborative review helped validate observations, clarify open questions, and align on priorities moving forward.

Key takeaways included:

• Excessive and repetitive content across multiple pages

• Too many competing CTAs on the homepage

• Messaging that was often unclear or difficult to understand

• Lack of clarity around what the site offers at first glance

• High-resolution imagery impacting load time without adding meaningful value

• Inconsistent visual design and lack of established UI patterns

• Global components (FAQ, Newsletter, Social) contributing to content overload across pages