Oxygen Wellness & Physical Therapy
Website redesign for a physical therapy clinic.
Freelance
Project Overview
Role
UX/UI Design
Client
Dr. Clint Borman
Tools
Figma, FigJam, Zeplin, ChatGPT
Challenge
The Oxygen Wellness website is struggling to convert visitors into leads and lacks meaningful user engagement.
Solution
Conduct a UX audit and redesign the website to improve usability, lead generation, and service-specific engagement.
Before
After
Results
Following the 10/18 launch, user engagement saw a substantial increase, climbing from a 15–55 range to a 60–100 range. Ongoing tracking is in place to further assess conversion performance and engagement across top pages.
What I Learned
AI can drastically improve effeciency. This year in particular it has rapidly become embedded across many areas of work. This was the first project where I used that to my advantage. ChatGPT played a key role in streamlining my workflow, particularly in content restructuring and in speeding up tedious tasks such as documentation.
Knowing the business from a client perspective helps to better support the business overall. Being a client myself allowed me to deeply understand the user-facing side of the experience. This made assisting with the web redesign especially enjoyable, as I already understood what users would want to see online and how the physical location looked and functioned.