Homepage Optimization

Turning a failing homepage direction into a successful launch through strategic UX decisions and user validation. (coming soon)

Progress Residential • 2025

Overview
Role

UX design

Team

1 product manager, 1 UX designer, 1 content specicalist

Tools

Figma, Maze

Challenge

Challenge

Solution

Solution

Chapter I

Research

Chapter II

Riff

Chapter III

Refine

Chapter IV

Reflect

©

2026

Elizabeth Ardelt